Description:
Primerica’s roots date back to 1977 when the company began a revolutionary crusade to transform the life insurance industry. Primerica originated the “Buy Term and Invest the Difference” philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their family’s future.
This groundbreaking philosophy has been a significant piece of our foundation even as we diversified and expanded over the years. Today, Primerica is perfectly positioned for exponential growth and ready to transform the financial services industry.
